
PRIMROSE
HOLIDAY-LET MANAGEMENT · DARTMOOR
ROOTED IN DARTMOOR
Bespoke, end-to-end holiday-let management. One flat 10% fee.
Launching Spring 2027
REGISTER YOUR INTEREST
A personal approach. A smarter way.
We combine personal attention with our own smart technology to manage your property from end to end - creating better guest experiences and working towards higher occupancy and more revenue for you.
Listing management
Multi-platform listing
Photography
Listing setup and optimisation
Dynamic, night-by-night pricing to maximise income
Guest management
From first enquiry to departure, we provide 24/7 guest communication.
Guest responses in under 10 minutes
Every guest is vetted so they treat your home properly

Property management
Cleaning and changeovers
Repairs arranged by us
Short-let cover and safety certificates
YOU KEEP THE INCOME. WE MANAGE THE REST.
10%
One flat management fee. Nothing tying you down.
No minimum term. No notice period. No exit fee.
We believe a good partnership is earned, not enforced. Leave in any month you like. If the first few months don’t convince you, take back your property and we’ll part on good terms.
Lower fees. Not lower quality
We’ve built our own technology, cutting costly software fees so we can charge you less without compromising on quality. Like growing your own food, the upfront effort saves money in the long run.

Meet the team

Charles FitzRoy, Dartmoor Property Manager
Charles grew up near Chagford and has a deep-rooted passion for the area. He has recently moved back from London after working in the Property Technology industry for 7 years.

Demezhan Marikov, Software engineer
Demezhan is our chief software engineer. He’s worked at companies like Bloomberg and Google. AI is changing the way people search and discover holiday destinations, we’ve built our own tools accordingly.

Total compliance, zero headache.
Short-term letting regulations are constantly evolving. We take full responsibility for keeping your property safe and legal:
Continuous monitoring: ongoing oversight of shifting local and UK short-term let legislation.
Safety certificates: scheduling and managing annual fire risk assessments, EICR (electrical), and gas safety audits.
Licencing and registration: seamless setup and renewal for mandatory local council schemes and national registries.
We are new, we are small, here is what that buys you
National operators like Sykes/Helpful Holidays run tens of thousands of properties from a central desk. We work in the Dartmoor area only, at a size where the person answering has stood in your hallway.
One named account manager, reachable by phone and WhatsApp
Every flat visited monthly by the person responsible for it
If a guest breaks something, you are not the one paying

1. Every turnaround is photographed
14 photographs before each guest and after each guest, timestamped and kept for 12 months. Damage is found the same day, not at the end of the season, which is what makes every step below possible.
2. Anything under £150 we simply fix
A cracked tile, a broken blind, a chipped worktop. Our tradespeople go in, it is done the same day, and it costs you nothing. No claim, no excess, no phone call asking your permission for a £40 job.
3. Above that we claim, not you
We hold the evidence so we make the claim first against the guest, then the platform guarantee, then the short let policy we arrange for the flat. You are never the one chasing a booking platform or filling in a claim form.
4. If the claim falls short we cover the difference
Our own £5,000 protection per booking sits on top of the platform guarantee. If a guest we accepted causes damage and the claim does not pay out in full, the shortfall is covered, up to that limit. Written into your agreement, not promised on a call.